Sony 3D
It’s all very well and good for Sony to be talking about the possibilities of 3D gaming, but what they haven’t done is tell consumers about the lengths they’ll have to go to in order to play games in 3D.

3D televisions can cost up to, and beyond £2,000 with an extra pair of glasses costing £100 each, so presumably you’ll want at least three extra pairs. It certainly is a considerable amount of money to drop, but Sony Computer Entertainment’s Worldwide Studios Vice President, Scott Rhode said that the company is not concerned about the cost, but in fact a strategy.

"The best thing I can relate this to is the Blu-ray launch,” said Rhode. “I think this is like a rewind for me, a lot of the same questions, where people were saying, "I've got a huge DVD collection; why would I upgrade to a new type of media?" And someone has to push it out there to show it's a superior technology and to show that it can achieve widespread adoption over time."

"It also goes back to the promise that
[SCEA CEO] Jack [Tretton] made a few years ago about a future proof box, and the fact that 3D TVs are taking hold globally, not just from Sony, but from other manufacturers, and here we are sitting here basically saying, 'I told you so’”

"So, it's a distinct strategy that we've chosen to take to be on the bleeding edge and drive the market into these new experiences. So we're not worried about quick adoption rate. We're driving people to adopt period."

We fully respect Sony in their attempt to make 3D gaming the next ‘big thing’, but for the amount of money that you’re looking to spent you could easily get a decent second-hand car.




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